Since Vogue declared the cleavage dead, it is time to define “the new cleavage”.

Sex-appeal had never been this sophisticated.
An open back, sheer fabric, a side-peek, … all new ways to celebrate the female body.

Lingerie suddenly becomes fashion. Different shapes and colours communicate with the layers above. No more need for fully formed push-up bras!

Time to get creative and embrace your own natural shape.