Free shipping for orders over €75

Check my Reality

What is it like to be a young entrepreneur in fashion? Have you ever wondered?
It is constantly standing on one leg, ready to jump on the other.
It is saying no to a lot of social encounters, but being able to say yes to a bunch of opportunities.
It is meeting loads of interesting people and actually being able to collaborate with them.
It is needing thick skin, while you poor your heart and soul into every design.
It means having two jobs, just to have some securities.
It is feeling like you are in a constant loop without a pause button is sight.
It is having energy to continue, even when you are tired.
It is hoping that what you do matters.
At least, for me it is.

The new cleavage

Since Vogue declared the cleavage dead, it is time to define “the new cleavage”.

Sex-appeal had never been this sophisticated.
An open back, sheer fabric, a side-peek, … all new ways to celebrate the female body.

Lingerie suddenly becomes fashion. Different shapes and colours communicate with the layers above. No more need for fully formed push-up bras!

Time to get creative and embrace your own natural shape.

Sales: to do or not to do?

I must admit, I do like sales. It gives me the possibility to buy qualitative pieces I can not necessarily afford otherwise. But what does it mean?
Does is say ‘these pieces are not fashionable anymore’? These products are ‘over’?
I try to create pieces that are timeless, inspired by art and woman. They are not the result of fast-moving trends, nor are they arbitrary. I do not follow the classic seasons of fashion and mix different collections to keep offering variety. With much love and attention, I make every piece myself. That is why the life of a ‘Ophelia lingerie’-piece should be longer than a few months.
What does it say about the price?
Even though my prices are higher than average, my margins are a lot lower than bigger brands. I buy nice materials, I spend a lot of time finishing every item to perfection and give every customer the time she deserves. A lot of my hours are unpaid, but I consider it the price to pay for doing what I love. But lowering my prices 50% would mean my time is worth nothing.
So if you value my work as much as I do your body, you understand why I don’t do sales.